The evolution of pre-school aged Dora into Tween Dora has caused a lot of hype. Personally, I don’t mind the updated and stylish look of the Tween Dora. I think she’s pretty cute and certainly not overly sexy nor is she baring any belly like a Bratz doll. My almost 4 year old daughter wears leggings and swing tops regularly so this look fits in my opinion. Mattel and Nickelodeon suggest the old Dora will still be around for the pre-school set and that this new Dora is geared to the girls 5+ who are aging up so they can continue with the franchise.
My understanding is that the Tween Dora will be released this fall in a line of toys called “Dora’s Explorer Girls” and the cornerstone of the collection will be a Dora Links doll that will have an online game component as she will hook up to your PC. The price point I saw in my online research was about $60, but I’ve yet to receive any official press release or review samples on the product myself.
Mattel & Nickelodeon executives say the following, “As tweenage Dora, our heroine has moved to the big city, attends middle school and has a whole new fashionable look. What’s more, she now has a rich online world in which girls can explore, play games, customize, and most importantly solve mysteries with Dora and her new friends.” (Via Business Wire)
What are you thoughts on the new look and Tween Dora line?
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